Active45

Formerly known as KB&F Transformations, Active45 wanted re-brand and thereby to modernise their identity to better resonate with their younger, style-conscious demographic. The new brand centres on a clean, minimal wordmark that feels dynamic yet timeless, supported by versatile colourways that work seamlessly across digital and print. Alongside the logo design, I consulted on their creative direction and produced print collateral for clients, ensuring the refreshed identity not only looks contemporary but also delivers consistency and professionalism across every touchpoint.