Choice Training Club Majorca

Based in sunny Majorca, Choice Training Club wanted to establish themselves as a premium destination for fitness and performance. They needed a sleek, modern, and minimal identity that communicated both authority and professionalism, while also capturing the aspirational lifestyle their members buy into. The challenge was to create a look that felt international in quality but still authentic to their local roots.

I developed a stripped-back, confident identity system built around clean typography, sharp layouts, and a bold yet refined colour palette. To extend the brand beyond the training floor, I also designed a full range of merch pieces, combining elevated street/gym wear with my signature retro-inspired graphic tees, giving members versatile options to wear the brand in and out of the club.