Lost & Found

Lost & Found approached me to develop a complete brand identity system for a new coaching and mentoring platform focused on mental clarity and understanding.

The brand was created to support people, particularly young men, who feel anxious, overwhelmed, or mentally “lost”, helping them reconnect with clarity and grounding through understanding rather than traditional self-help or clinical frameworks. The challenge was to create an identity that felt calm, human and reassuring, while avoiding the typical visual language associated with mental health or therapy brands