MODNATION

Modnation is a UK contemporary menswear and lifestyle label rooted in the heritage of 1960s London’s mod movement. They approached me to create a full brand identity system that would capture the timeless elegance, sharp tailoring, and rebellious edge of the era, while translating it for a modern fashion audience.

The goal was to build a brand that feels authentic to mod culture, sleek, confident, and unapologetically stylish, while remaining versatile enough to work across digital, retail, and garment applications. Supporting applications include woven garment labels, hangtags, digital storefronts, and campaign visuals, each designed to reinforce Modnation’s positioning as both a brand and a cultural movement.