PROJECT:72

Currently trading as CF72, this Pontyclun-based fitness facility needed a full rebrand to elevate its presence and align with a more exclusive, performance-led ethos. Through logo design, brand guidelines, and creative direction, we transformed the identity into Project:72... a high-end Training Club brand with a strong, aspirational edge. Alongside the rebrand, I designed a merchandise range, including bold graphic tees, mapped out to be more than gym wear, to be edgy pieces that members would proudly represent as part of the Project:72 community.