We Are Group X

We Are Group X had grown into a multi-location small group PT facility, but their visual identity hadn’t kept pace with their evolved focus on holistic health for clients aged 40–70. The new brand positions them as a trusted, approachable authority in wellbeing — warm, modern, and community-led, yet grounded in professionalism. A fresh, natural-toned palette, clean design, and authentic, uplifting imagery work together to create an environment where members feel understood, supported, and inspired to reclaim their energy, strength, and quality of life.