Vital Wellness Powered By Nike

Vital Wellness is a pioneering training facility in Wales, officially powered by Nike Strength, with a mission to redefine what wellness means today. I created a full brand identity to capture this philosophy, building a visual system that feels premium, modern, and holistic. The logo suite, refined typography, and earthy terracotta-and-stone palette reflect vitality, balance, and grounded strength while carving out a distinctive presence in the wellness market.

The identity was rolled out across both digital and physical applications. I designed a consistent social media feed, created merchandise including bottles and apparel, and produced a detailed brand book and guidelines to ensure cohesion at every touchpoint.